The online world has too much saturation which also means that misinformation is easily spread, resulting in people believing in false information. Which then also leads them to repel away from content. But to build a credibility and to add authenticity to your content, as a Wikipedia editor service you need to ensure that you gather stats and data from credible third parties. You may also cite other sources which will help your viewers depend on your information and trust it. Do you think there are any other reasons to use stats and citations within content?