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Corona Crisis Boosts Computer Sales

Updated: Oct 21, 2020

The Coronavirus crisis has had an impact on everyone’s lives and changed our behaviour dramatically. One of the headline outcomes has been the shift to working from home. A recent Chartered Institute of Personnel and Development survey found 44% of employers planning to support home-working in future. Almost 70 percent of under 35s want to continue working from home in the future.

These trends have meant there has been an upsurge in computer sales during the last few months, and particular in respect of laptops. The result of people being forced to work from home has seen demand for PCs rocket. The same can be said of education, with social-distancing meaning classes and lectures have now shifted online.

PC manufacturers have been the ‘winners’ in this new reality. This year, all the top PC manufacturers except Dell enjoyed marked increases in sales. A survey by the International Data Corporation showed that In the third quarter of 2020, Lenovo overtook HP as the biggest sellers, with a market share of 23.7%. HP still have a 23% share, followed by Dell (14.8%), Apple (still only 8.5%) and Acer, with 7.4%. According to analyst firm Canalys, there were nearly 73 million devices sold in the second quarter of 2020.

The increased popularity of online shopping, and the enormous increase in chat programs such as Zoom and Skype etc has meant that web usage has exploded during lockdown. A recent Ofcom study revealed that adults in the UK spend in excess of a quarter of their waking day online – an average of just over 4 hours. In addition, a third of us now watch more online video that traditional television.

With these trends seemingly set to continue as the ‘second wave’ of Covid-19 hits us, and the prospect of another stint of protracted lockdown, computer usage and sales are likely to remain high for the foreseeable future.

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